Using eBay to Get Local Google Search Listings

Two years ago at AIM, experts from Sitewire, a full-service digital advertising agency, did a usability analysis of a renter’s search experience from start to finish. They recently caught our eye again.  Sitewire just published a fascinating post on juicing...

Who Gets Credit? The ILS Tracking Debate Heats Up

Multifamily operators and property managers are always struggling with lead-to-lease tracking; especially now, when Internet marketing plays such a key role in the promotion of properties. Just what leads are coming from Internet listing services (ILS) providers? What...

Social Stratification on Social Media

Last month, we posted a blog Does Anyone Still Use MySpace?, which summarized an article from the Harvard Business School’s Working Knowledge about a study of the users of social networks: who they are, and what they are doing on these sites. One fascinating finding...
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