AIMInsider2Matrix Residential Director of Marketing Dana Pate talks hyper-local branding, always-on marketing, and awesome fried chicken in Volume 2 of the AIM Insider Article series. Download a copy for an inside look on the shrinking divide between student and conventional renter demographics and the community-level approach to branding and rebranding 5,000 units worth of acquisitions and new development.

Have a great idea for a future AIM Insider article? Know an incredible apartment marketer deserving of a no-holds-barred Q&A interview? Drop us a line — we’ll be featuring articles every other week or so between now and the 2015 AIM Conference, with future articles profiling confirmed AIM speakers and also looking deeper into our planned session topics.

Have your own cool marketing trend, idea, opportunity or challenge you’d like to air out? Get involved with the AIM Insider conversation in our LinkedIn Group and on our Facebook page, and of course in person at the 2015 AIM Conference, May 4-6 in Huntington Beach, Calif. We hope to see you there.



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