You must have haters to be hot.
If you catch yourself surfing the net and updating your online dating profiles this week while all of our bosses are at the NMHC conference, keep in mind that you’re participating in—and contributing to—some of the most expansive research and data collection on human behavior in the history of human behavior.
Can search history tell us what kinds of jokes you like? Whether or not you’re married? What your I.Q. is? How you judge others? Whether people bathe more in Vermont or New Jersey? Yes, yes, yes, yes and yes says Christian Rudder, the AIM 2015 keynote speaker and bestselling author of Dataclysm: Who We Are When We Think No One’s Looking.
Rudder’s insights come from one of the richest data sets in the world, accumulated from the dating site he co-founded, OkCupid, as well as Twitter, Tumblr, Facebook, and the like. In his AIM keynote address, Rudder will investigate how personal, online data shows us the real human behavior behind the numbers: a revolutionary look at who we truly are.
“Data is real life,” Rudder says. “Online you have friends, lovers, enemies, and intense moments of truth without a thought for who’s watching, because ostensibly no one is—except, of course, the computers recording it all. To the extent that friendship, anger, sex, love, and whatever else happen online, we can investigate them.”
Rudder’s research took place on OKCupid’s blog, OKTrends, which was not only read by millions of people, but also changed the way companies approach data as a media-relations strategy. His research and findings have been featured repeatedly in The New York Times, Harper’s, The Atlantic, and were the subject of a New Yorker feature.
If you’ve ever thought about where all of your personalized data really goes, or how all of your online likes and dislikes not only describe your personality, but provide a predictive road map of your behavior, and, of course, what all of this means to the future of understanding (and marketing to) online human behavior, you won’t want to miss what’s sure to be the best AIM keynote presentation yet.
But don’t take it from us. Aziz Ansari probably sums it up best. “In the first few pages of Dataclysm, Christian Rudder uses massive amounts of actual behavioral data to prove what I always believed in my heart: Belle and Sebastian is the whitest band ever. It only gets better from there.”
We hope you’ll register for AIM today and join us for Rudder’s audacious, irreverent look into the next revolution in human behavioral data collection and research and the evolution and posturing of our online digital personas.
Until then, stay hot, and don’t be a hater (just collect a few).