If you missed it in your inbox this past Sunday, here’s Episode 9 of The Producers – The One With Revenue Management. With prospect demand for apartments at all time highs, pricing professionals and marketing executives are seeing even greater overlap in their job functions as firms seek to optimize the 4Ps of product, promotion, price, and place. One firm at the forefront? Holland Residential. As an exclusive to the AIM site, we’ve got their power point presentation on integrating revenue management and marketing from last year’s Maximize Asset Management Conference.
Looking for more ideas on better multifamily technology and marketing integrations? Register for AIM 2015 today for access to some of the industry’s leading experts on data, analytics, IT, and culture creation, including:
It’s a Data Driven World: Analytics for better Social Media Marketing, Lead Management and Culture Creation.
Learn how to make data a more defined part of your marketing culture, access emerging tactics for lead scoring, and drill into a student housing 18-month data comparison showing $6 – $10 per lease digital marketing spend versus a $70 – $200 spend in traditional channels.
Lauren Curley, Marketing Director, Landmark Property Services
Rich Hughes, Head of Data Science, RealPage
Greg McCoy, Social Media & Digital Marketing Manager, Campus Apartments
Scott Villani, Vice President of Marketing, NRP Group (moderator)
Integrating Marketing Technologies
Get the top tactics to turn your next implementation into a simplementation by better selection, adoption, integration and rollout of leading multifamily enterprise and mobile technologies.
Todd Butler, Director, Marketing Technology, The Bozzuto Group
Ken Hodges, Vice President of Technology, Western National Group
Arthur Kosmider, Director of Marketing, Peter Cooper Village and Stuyvesant Town, Compass Rock Real Estate