Is it possible to give happiness to your customers? And, how does your approach to business make your customers feel?

Dr. Elizabeth Dunn, renowned author and an expert in what it takes to forge meaningful, unforgettable experiences for customers, will be joining us to share, inspire and promote change at AIM 2016.

The co-author of “Happy Money: The Science of Happier Spending,” Dunn is a professor in the Department of Psychology at the University of British Columbia. She has focused a great deal of her work on a couple of key questions: Is it possible to give happiness to your customers? And, how does your approach to business make your customers feel? Her research has been featured in hundreds of media outlets around the world, including The New York Times, The Globe and Mail, The London Times, Maclean’s, Time and CNN.

Dunn’s keynote remarks will close AIM on Wednesday, May 4, from 10:45 a.m. to 11:45 a.m. and will help attendees figure out how to give their prospects and residents what they want – even when they may not know what they want. 

Hacking the Mental Process of Buying

Adam Alter

Adam Alter

Professional cyclists pedal faster when people are watching. Teachers who took tea from a break room at Newcastle University contributed 300 percent more to a cash box when a picture of two eyes hung on the wall. We’re evolutionarily sensitive to human surveillance, so we behave more virtuously even if we’re only watched by a photograph. The New York Times bestseller “Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave” is full of revelatory facts, riveting anecdotes and cutting-edge experiments that collectively explain how the most unexpected factors lead us to think, feel, and behave the way we do.

Adam Alter, the author of “Drunk Tank Pink,” will reveal all to AIM attendees. His research and writings, which have appeared in The New Yorker, The Atlantic and Psychology Today, are about understanding and harnessing the behavioral psychology that drives people’s day-to-day decision-making.

Alter’s presentation, which will take place from 11:15 a.m. to 12:30 p.m. on Monday, May 2, will help AIM attendees gain a better sense of what they can do to impact the prospect and resident experience.

AIM 2016 The ‘X’ Experience, held May 2-4 at the Hyatt Regency Resort and Spa in Huntington Beach, Calif., will focus exclusively on how marketers can enhance resident user experiences as they search for, secure and live in an apartment home. To get a full grasp of where AIM 2016 is headed this year, dig into the complete schedule of sessions and workshops.

Be sure to register for AIM 2016, and book your hotel room. And look for updates on Facebook,Twitter, LinkedIn and Aimconf.com about the conference, speakers and the annual AIM Video Awards.

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