To see how today’s apartment residents view the upward pricing trend, we interviewed a few Denver renters to get their unfiltered take. Watch the short video below, and ask yourself what your company is doing to make residents feel better about paying higher rents.

With market demand increasing rents, it’s absolutely crucial that apartment communities provide outstanding experiences for their renters. And that’s where the Apartment Internet Marketing (AIM) Conference comes in.

The sessions and workshops at AIM 2016 The “X” Experience, which will be held May 2-4 in Huntington Beach, Calif., will detail how sophisticated marketers and operators are creating extraordinary customer experiences for residents and prospects. Dig into the complete schedule of AIM sessions and workshops.

Be sure to register for AIM 2016, and book your hotel room (note: the official conference hotel is now full. Overflow space is available at the nearby Waterfront Beach Resort, a Hilton Hotel, located at 21100 Pacific Coast Highway in Huntington Beach. Register for the special conference rate of $249 per night by calling 800-822-7873 and mentioning the Apartment Internet Marketing Conference).

Look for updates on Facebook, Twitter, LinkedIn and about the conference, speakers and the annual AIM Video Awards.

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