To help market the 12,000 homes splashed across its landmark, 750-acre San Francisco Shipyard project, Lennar Urban has turned to virtual reality. The potentially revolutionary technology will be firmly in the spotlight at the Apartment Internet Marketing (AIM) Conference in two weeks.

Learn all about the company’s use of virtual reality tools in this short and compelling interview with Lennar Urban Chief Marketing Officer Sheryl McKibben, who will be a speaker at AIM 2016.

McKibben with play button

On Tuesday, May 3, McKibben will share her experience during AIM’s “Virtual Reality and the Future of Presenting 3D” session. The session will examine how this technology can dramatically improve the experiences of prospects looking for an apartment home and the marketing efforts of multifamily owners, operators and developers.

AIM 2016 The X Experience, which will be held May 2-4 at the Hyatt Regency Resort and Spa in Huntington Beach, Calif., will provide wide-ranging, cutting-edge content. This year’s conference is unified by one simple theme: improving the user experiences of prospects and residents.

To get a full grasp of AIM 2016, dig into the complete agenda.

Be sure to register for AIM 2016, and book your hotel room.

Look for AIM updates on Facebook, Twitter, LinkedIn and about the conference, speakers and the annual AIM Video Awards.

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