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AIM 2015 Schedule of Sessions & Speakers

The 2015 Apartment Internet Marketing Conference is pleased to announce its slate of programming for the 10th annual AIM Conference May 4-6 at the Hyatt Regency Huntington Beach. Speakers, sessions, and session times are subject to change, consult the official AIM print agenda onsite and the AIM mobile app for up-to-date information.

Monday, May 4

7:30 am – 5:00 pm Hyatt Hotel Lobby & Conference Center
Registration Open

9:30 am – 5:00 pm Huntington Ballroom
Reserved Business Lounges and AIM Gateway Open

9:30 am – 11:30 am Driftwood
The Ultimate Fly-By: Aerial Video Workshop SOLD OUT!
Professional quality video is within your reach, as AIM welcomes one of the country’s foremost aerial photographers for one of the most exciting digital learning labs yet. Explore the possibilities of aerial photography and video for community and property marketing, including flying lessons and a video shoot tutorial on the sands of Huntington Beach. Exclusive workshop with Eric Cheng limited to a select group of 25 attendees, preregistration required. SOLD OUT!

Eric Cheng, General Manager and Director of Aerial Photography at DJI, Photographer & Publisher at echengphoto.com
Ted van der Linden, Director of Sustainability, DPR Construction (moderator)

9:30 am – 11:30 am Salon ABCD
Alternative Targets: Drip Marketing, Retargeting, Social Boosting, Geo-Targeting
Expand your arsenal of online advertising weapons that apartment marketers can leverage for increasing traffic, demand and conversions. Go on the offense in this session as we cover geofencing’s hyper targeted technology, detail one marketer’s success with drip campaigns, and explore powerful social media tactics and platforms that are greatly underused. Plus, don’t miss a hands-on Facebook advertising lab with Advertisement, Inc. CEO Brian Meert.

Eric Clark, Director of Marketing, Altman Companies
Sparkle Hammond, Director of Marketing, First Communities
Steven Ozbun, Vice President and Managing Partner, The DZAP Group | LeaseLabs
Holli Beckman, Vice President of Marketing & Leasing Operations, WC Smith (moderator)

Facebook Advertising Lab: Brian Meert, CEO AdvertiseMint, Inc.

9:30 am – 11:30 am Salon EFG
Headless Body in a Topless Bar: Copywriting for Impact*
Today’s top copywriters need to be fast, smart, funny and impactful to stand a chance at building and sustaining marketable audiences. Not only do you need to know channel appropriate lingo but also mastery of composition and style rules ur English teacher can’t begin to fathom. Quick creative doesn’t come easy. Make it easier with an interactive workshop designed to take your hashtags, @s, wisdom and witticisms to new levels. *Actual New York Post Headline, by copywriting legend Vinnie Musetto, April, 1983

John Schroeder, President and CEO, Primary Design
Christie Fleck, Director of Marketing, The Harbor Group (moderator)

11:30 am – 1:00 pm Conference Center Drive
In N Out Burger Food Truck

1:00 pm – 1:15 pm Salon ABCD
Introduction to AIM 2015
Steve Lefkovits, AIM Executive Producer

1:15 pm – 2:15 pm Salon ABCD
Susan RoAne: How to Work a Room
Sponsored by the National Apartment Association
The bestselling author of How to Work a Room, Susan RoAne has coached clients including Apple Computer, Kraft Foods, Coca-Cola and the NFL on maximizing networking opportunities by applying easy tips for creating business relationships. A self-described Mingling Maven, RoAne will have this year’s AIM audience ready from minute one to turbo-charge their networking. We guarantee you’ll be talking all about it – and to all of the right people that you were never able to network with before.

Doug Culkin CAE, President and CEO, National Apartment Association (introduction)
Susan RoAne, Bestselling Author of How to Work a Room

2:15 pm – 2:30 pm Huntington Ballroom
Networking Break

2:30 pm – 3:30 pm Salon ABCD
The Ultimate Fly-By with Eric Cheng
Miss out on the exclusive Ultimate Fly-By: Aerial Video Workshop? Join AIM as we welcome Eric Cheng for a stunning visual tour of the possibilities of aerial photography and video for community and property marketing. One of of the country’s foremost aerial photographers, Cheng was profiled in Wired magazine for flying drones equipped with HD cameras into erupting volcanoes. If that doesn’t get your inspiration exploding with multifamily marketing magma, we’re not sure what will.

Eric Cheng, General Manager and Director of Aerial Photography at DJI, Photographer & Publisher at echengphoto.com

3:30 pm – 4:00 pm Huntington Ballroom
Networking Break

4:00 pm – 5:00 pm Salon ABCD
The AIM Connected Home
From learning thermostats and smart locks to bio-influenced lighting, the possibilities of the wired and networked home suddenly seem endless. We’ll look at the privacy concerns, explore what’s at the bleeding edge of new home technology design, and of course showcase the marketing power behind an apartment that can access your Facebook profile and have the refrigerator suggest a great idea for dinner.

Dan Daugherty, CEO, Remotely
Lucas Haldeman, Chief Technology and Marketing Officer, Colony American Homes
Brett Worthington, Vice President and General Manager, Wink Inc.
Randa McMinn, Vice President of Marketing, Essex Property Trust (moderator)

5:00 pm – 6:15 pm Fountain Courtyard
Cocktail Reception

Tuesday, May 5

7:30 am – 5:00 pm Hyatt Conference Center
Registration Open

7:30 am – 8:30 am Seacliff
Morning Activities: AIM Yoga or AIM Fun Run (runners meet on boardwalk at 6:30am)

7:30 am – 8:30 am Grand Foyer South
AIM Breakfast & Networking Roundtables
Networking Roundtables include: Drowning in Data (with AIM Media Sponsor Multi Housing News), How to Work a Room (with AIM Kickoff Speaker Susan RoAne), and #AptChat Live! (with Mike Whaling)

8:30 am – 6:30 pm Huntington Ballroom
Reserved Business Lounges and AIM Gateway Open

8:30 am – 9:30 am Salon ABCD
Lease-Up & New Development Marketing

Hundreds of cranes across submarket skylines can’t be wrong: new supply (and lots of it) is on the way. Whether you’re charged with marketing new lease-ups or are competing against them, this session will offer glimpses into successful campaigns, outside-of-the box marketing initiatives and proven guerrilla/grassroots approaches to filling up and staying competitive with so many new kids on the block.

Holli Beckman, Vice President of Marketing & Leasing Operations, WC Smith
Billy Pettit, Senior Vice President, Pillar Properties
Gianna Negretti, Marketing Account Director, Alliance Residential
Patrick Morin, Managing Director, Transact Capital (moderator)

9:30 am – 10:30 am Salon ABCD
Creative Short Takes
We’ve asked 6 multifamily marketing executives to share a single,10-minute Creative Short Take: one nugget of inspired creativity that they’ve put to work in their apartment marketing. This blockbuster panel will showcase where creativity is taking us in multifamily marketing, and we’ll follow the presentations with a 10-minute moderated discussion on inspired creativity in the industry.

Denise Bailey, Vice President of Marketing & Training, Mission Rock Residential
Amy Maley, Chief Strategist, AMPS
Karen Kossow, Vice President of Marketing, Community Realty Company
Heidi Pearce, Director of Strategic Marketing, MEB
Beth Tuttle, National Marketing Director, Lennar Multifamily Communities
Lori Webb, Director of Marketing, Associated Estates
Laura Atallah, Senior Marketing Specialist, Yardi (moderator)

10:30 am – 11:00 am Huntington Ballroom
Networking Break

11:00 am – 12:00 pm Salon ABCD
The AIM 2015 Keynote: Dataclysm with Christian Rudder
Can search history tell us what kinds of jokes you like? Whether or not you’re married? What your I.Q. is? How you judge others? Whether people bathe more in Vermont or New Jersey? Yes, yes, yes, yes and yes says Christian Rudder, the AIM 2015 keynote speaker and bestselling author of Dataclysm: Who We Are When We Think No One’s Looking.

Rudder’s insights come from one of the richest data sets in the world, accumulated from the dating site he co-founded, OkCupid, as well as Twitter, Tumblr, Facebook, and the like. In his AIM keynote address, Rudder will investigate how personal, online data shows us the real human behavior behind the numbers: a revolutionary look at who we truly are.

Rudder’s research took place on OkCupid’s blog, OkTrends, which was not only read by millions of people, but also changed the way companies approach data as a media-relations strategy. His research and findings have been featured repeatedly in The New York Times, Harper’s, The Atlantic, and were the subject of a New Yorker feature.

If you’ve ever thought about where all of your personalized data really goes, or how all of your online likes and dislikes not only describe your personality, but provide a predictive road map of your behavior, and, of course, what all of this means to the future of understanding (and marketing to) online human behavior, you won’t want to miss what’s sure to be the best AIM keynote presentation yet.

12:00 pm – 1:00 pm Fountain Courtyard
Networking Lunch

12:00 pm – 1:00 pm Seacliff
AIM Lunchtime Confidential
This is private time for owners only, a closed-door meeting of marketing executives interested in bringing their most serious challenges and compelling opportunities into a high-level strategic discussion designed to move the needle in apartment marketing. How closed door? You’ll need to sign a non-disclosure agreement (NDA) just to get in. Limited to 25 pre-registered attendees only.

Elaine Williams, Former Vice President of Property Operations at UDR, now Owner & President, Elaine Williams Consulting (moderator)

1:00 pm – 2:00 pm Updated Room Change to Fireside
Let’s Play Nice: Collaborative Marketing During Acquisitions
The multifamily market is strong, capital is available and acquisitions abound, yet marketing is not built into the “checklist” for dealmakers. Marketing departments need to make information exchange a greater priority. Learn easy steps for assuming and exchanging photos, videos, floor plan diagrams, site maps, logos, Facebook pages, Twitter accounts, vanity URLs and handing over review listings. We are all in this together.

Kim Boland, Internet & Social Media Manager, Morgan Properties
Mary Herrold, Vice President of Marketing and Business Development, JVM Realty Corporation
Eric Matulka, VP, Information Technology, DEI Communities
Jim Kjolhede, President, Satteron Enterprises (moderator)

1:00 pm – 2:00 pm Updated Room Change to Driftwood
Instant Response: Decision Simplicity for Accelerated Leasing
Make it fast and make it easy is today’s consumer mantra. Success happens when you build your sales and marketing process based on today’s buying habits, and the single most important factor is “decision simplicity” – how easy it is to gather information and weigh purchase options about a product. Learn how to generate competitive advantage by focusing on speed and ease and by deconstructing common practices in property management.

Kate Good, Partner and Senior Vice President of Multifamily Development and Operations, Hunington Residential, Inc.
Todd Katler, CEO, Anyone Home Inc.

1:00 pm – 3:00 pm Updated Room Change to Salon ABCD
SEO Audit: Why You Haven’t Addressed Your SEO Problems Yet
Last year, unbeknownst to AIM attendees, we provided a random sample of 25 attending firms to a recognized SEO expert for a down-and-dirty audit of just the basics: meta-tags, form pages, keywords, and page titles. The results? Only ONE firm passed basic training. One. In the words of our auditor, “SEO in multifamily is a joke.” It’s time to stop laughing and optimize for real with a 60-minute boot-camp that will simplify the latest in SEO trends to the most actionable opportunities, followed by a hands-on live audit of a Greystar website to show the best possible ways to consistently land at the top of the SERP.

Live Audit Bootcamp (1:00pm – 2:00pm):
Steve Taraborelli, President & CEO, Acperion LLC

Live Audit Lab (2:00pm – 3:00pm):
Andrew Halverson, Manager of Digital Marketing, Greystar
Veronica Romney, Director of SEO/SEM, Property Solutions

1:00 pm – 3:00 pm Updated Room Change to Salon EFG
Who Am I? Finding Your Brand DNA
Whether you’re rebranding a new takeover, marketing a new development or even renaming an entire portfolio or company, capturing the essence of product, place and people into a cohesive and successful brand is daunting for even the most experienced marketers. Join us for an all-star panel on community, portfolio and corporate branding followed by an exclusive workshop on applied creativity that will prepare you to leave AIM with the tools and templates to have your brand standing above the noise and the fray.

Community & Portfolio Branding Panel (1:00pm – 2:00pm):
Summer Austin, Director of Strategic Marketing, Camden Property Trust
Dana Pate, Director of Marketing, Matrix Residential
Khushbu Sikaria, Director, Brand Development, The Bozzuto Group
Kitty Callaghan, Vice President of Marketing and Training, Wasatch Premiere Communities (moderator)

Brand DNA Discovery Lab (2:00pm – 3:00pm):
Lacy Crusius, Regional Marketing Manager, Carmel Partners
Criss Marshall, Vice President of Marketing, G5

3:00 pm – 4:00 pm Salon EFG
Marketing Analytics: It’s a Data-Driven World
The multifamily housing industry has more access to data than ever before; but incorporating data into your marketing strategies means getting engaged in the data driven outcomes. Learn how to make data a more defined part of your marketing culture, access emerging tactics for lead scoring, and drill into a student housing data case study on digital marketing spend.

Rich Hughes, Head of Data Science, RealPage
Greg McCoy, Social Media & Digital Marketing Manager, Campus Apartments
Scott Villani, Vice President of Marketing, NRP Group (moderator)

3:00 pm – 4:15 pm Salon ABCD
Worth 1,000 Words: Marketing With Persuasive Imagery
Meet some of the elite few who have found Pinterest and Instagram to be a tremendous point of engagement with prospects and residents alike. Learn what “good” looks like through the eyes of conventional, military and student housing management companies and how each specialty’s best practices and measures of success may influence your own.

Madeline Coite, Content Manager, WC Smith
Ashley Gorski-Poole, National Marketing Manager, Lincoln Military Housing
Melanie Ling, Digital Marketing Director, Contemporary Management Concepts
Jen Piccotti, Senior Vice President of Education and Consulting, SatisFacts Research (moderator)

4:00 pm – 4:30 pm
Networking Break

4:30 pm – 5:30 pm Salon ABCD
The 2015 AIM Video Awards
The Doctor of Fun and everyone’s favorite emcee Pete Regules is back to host the 2015 Apartment Internet Marketing Video Awards. Now in its third year, the AIM Video Awards will again put the spotlight on the best multifamily video marketing, recognizing standout achievements in community marketing, branding, training, and vendor video in our annual red carpet awards event for the most creative apartment videos to hit the net. Don’t miss this annual highlight of the AIM Conference.

Pete Regules, The Doctor of Fun a.k.a. National Manager, Multi Family Housing Products & Services at CORT (emcee)
Sarah Greenough, Senior Vice President and Chief Marketing Officer, Princeton Properties (judge)
Claire Murphy, Executive Vice President Client Strategy & Casting, Threshold Agency (judge)
Tony Sousa, Regional Manager, Embrey Partners (judge)

5:30 pm – 6:30 pm Huntington Ballroom
Cocktail Reception

Wednesday, May 6

7:30 am – 11:00 am Hyatt Conference Center
Registration Open

7:30 am – 8:30 am Seacliff
Morning Activities: AIM Yoga

7:30 am – 8:30 am Grand Foyer South
AIM Breakfast & Networking Roundtables
Networking roundtables include Resident Infomatics (with Maitri Johnson), SEM (with Rentping Media), and Social Media (with Erica Campbell Byrum)

8:30 am – 12:00 pm Huntington Ballroom
Reserved Business Lounge and Huntington Gateway

8:30 am – 9:30 am Salon ABCD
Workforce Case Studies: Marketing in Affordable Housing
Always a highly in-demand session from AIM attendees, we’ll dive back into the latest and greatest market-proven techniques for marketing to affordable housing prospects and residents. From an incredible upswing in mobile to maximizing marketing through messaging channels unique to affordable housing residents, we’ll provide a download of effective tactics for leads, conversion and retention in the affordable housing arena.

Carrie Briggs, Senior Director of Marketing, FPI Management
Caitlyn Murphy, Marketing & Communications Specialist, Jamboree Housing
Katherine Gibson, National Director of Marketing, McCormack Baron Management (moderator)

8:30 am – 9:30 am Salon EFG
Integrating Marketing Technologies
Why is it that the next big thing so often isn’t when it comes time to plug and play? Integrating new technologies into your marketing command and control system can be fraught with crossed wires. Get the top tactics to turn your next implementation into a simplementation by better adoption and integration of leading multifamily technologies.

Todd Butler, Director, Marketing Technology, The Bozzuto Group
Ken Hodges, Vice President of Technology, Western National Group
Arthur Kosmider, Director of Marketing, Peter Cooper Village and Stuyvesant Town, Compass Rock Real Estate
Karen Kossow, Vice President of Marketing, Community Realty Company (moderator)

9:30 am – 10:30 am Salon ABC
Innovation 2015: Small Companies, Big Impact
Multifamily technology is exploding with new ideas, fresh approaches to age-old problems, and new innovations that promise efficiency and productivity within a slick customer user experience. Tune into a speed round of five smaller innovators as they showcase in 10 minutes or less how they’ll solve marketing and operations problems and key into new opportunities for apartment owners, managers and residents alike.

Ash Bell, Executive Director of Multifamily, Updater
Anthemos Georgiades, Co-Founder & CEO, Zumper
Damian Langere, CEO, Domuso
Danielle Noel, Sales Director, Multifamily, Binary Fountain
Clint Reeves, Vice President of Business Development, Rent Dynamics
Jim Kjolhede, President, Satteron Enterprises (moderator)

9:30 am – 10:30 am Salon EFG
Maximizing Opportunities With Online Marketing Platform Partners
So if your website is really your number one lead source (see “SEO Audit”), how come you’re still committed to a strategic online listings and advertising spend? The simple answer: because it works. Hear from a panel of multifamily marketers on the top strategies and tactics for power-using online listing and marketing platforms and maximizing ROI on ILS spend at the community and portfolio level.

Donald Davidoff, President, D2 Demand Solutions
Peggy Hale, Vice President of Sales & Marketing, Morgan Properties
Ryan Perez, Vice President of Marketing, Landmark Apartment Trust
Brett Huff, Managing Director, Stephens Inc. (moderator)

10:30 am – 10:45 am Huntington Ballroom
Networking Break

10:45 am – 12:00 pm Salon ABCD
The Alchemy of Creativity With Dave Zaboski
Learn how to create some freedom around personal and collaborative creativity and innovation. Creativity is not always about creating something new. It’s not about fixing what is broken, it’s about a nimbleness with the present as we move into the future. It’s about creating a certain lightness and freedom right now and onward. The fastest accelerant to personal and collective excellence is generous collaboration. That’s it. Simple and everything. Leave AIM with the ways to achieve that creative freedom easily and immediately, presented in an entertaining and clear way during an hour-long live painting session with Disney artist and The Alchemy of Creativity founder David Zaboski.

David Zaboski, Head Alchemist, The Alchemy of Creativity

12:00 pm Conference Adjourns