Maximizing Your Multifamily ILS Spend

Maximizing Your Multifamily ILS Spend

On the surface, selecting the right marketing channels seems really simple: if it doesn’t work, stop paying for it. Unfortunately, it’s harder to determine if your Internet Listing Service is working for you than simply looking at the number of leads you’re receiving....
Marketing in Affordable Housing

Marketing in Affordable Housing

Marketing affordable housing can be a slippery slope, because it typically means dealing with a constrained budget. Want to advertise a ritzy community in New York City? Odds are the owner/operator has the capital to do so. No such bottomless bankroll exists when...
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