AIM Conference 2017

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Need Help With Craigslist!

Interesting question on our LinkedIn group's discussion page from Tandi Tucker Toni, Director of Marketing--Eastern Division at Berkshire Property Advisors: Our communities have been using a posting to create ads to post on Craigslist. Recently...

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Making Many Marketing Channels Drive ROI

The AIM 2010 Conference theme – Many Marketing Channels: One Goal – reflects the needs of owner/managers and their service providers to master many channels to drive and validate their impact on net operating income. AIM 2010 will feature cutting-edge business...

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Where Do Renter Leads Come From?

A digression.  I recently bought my wife a car.  I searched five web sites, and then looked up the dealer's site to check his hours and location.  As I sat there signing the purchase documents, I wondered, who gets credit for bringing us in?  I asked the salesman.  He...

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Apartment Finder & Yelp Webinar

Apartment Finder, a comprehensive resource for people seeking residential rental space, and Yelp, an online urban city guide that features reviews from its members, have joined forces to collaborate on an upcoming webinar “Yelp: Managing Your Online Reputation.”...

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Social Stratification on Social Media

Last month, we posted a blog Does Anyone Still Use MySpace?, which summarized an article from the Harvard Business School’s Working Knowledge about a study of the users of social networks: who they are, and what they are doing on these sites. One fascinating finding...

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