Do you know of a young, rising star in multifamily marketing – a regional marketing manager, marketing coordinator or the like – who has never attended the Apartment Internet Marketing (AIM) Conference? If so, now is their chance to go to the most forward-thinking,...read more
Is it possible to give happiness to your customers? And, how does your approach to business make your customers feel? Dr. Elizabeth Dunn, renowned author and an expert in what it takes to forge meaningful, unforgettable experiences for customers, will be joining us to...read more
“The Sharing Economy and The Airbnb Challenge” session, slated for Tuesday, May 3, from 11 a.m. to 12 p.m. at AIM 2016, will examine how services like Airbnb can provide owner/operators with a chance to make significant ancillary income by way of unused real estate....read more
This is the initial installment of an ongoing blog series called “Take Three,” in which we pose the same question to three people in the multifamily industry. The questions will address topics that will be addressed in one way or another at the upcoming conference....read more
While travelers across the globe have warmly embraced Airbnb and other home-sharing sites like VRBO, the services have been met with a decidedly frostier reception from the multifamily industry. Fueled by concerns about security, liability and risk management, the...read more
To appreciate the level of service demanded by today’s apartment renters, consider this truly mind-blowing stat: nearly 40 percent of millennials surveyed last year by Mintel, a global market research company, said they don’t eat breakfast cereal because cleaning...read more
The Internet listing service Apartments.com got a big moment in the sun on Sunday evening, when its “Moving on Up” ad featuring Jeff Goldblum, Lil Wayne and “The Jeffersons” theme song aired during the Super Bowl....read more
By Veronica Romney Director of SEO/SEM for Entrata and AIM 2015 Speaker At AIM last year, Andrew Halverson, digital marketing manager at Greystar, and I discussed the search engine optimization (SEO) strategies you need to implement to make sure your communities are...read more
Chevy’s $30,000 Electric Vehicle Makes Clean Driving More Accessible to the Masses: Will EV Charging Stations Soon Be a Required Amenity (Part 1)?
This is a two-part blog series on how automotive amenities are shaping renter user experiences. The first installment examines the installation of electric vehicle chargers onsite, and a later story will dive into the growing car sharing trend. Last week, at the...read more
Get your reels ready! AIM 2016 Video Awards submissions are now being accepted!
Always one of the most popular and liveliest parts of the conference, the Video Awards ceremony is a great opportunity to experience and honor the vast array of smart, attractive and, yes, often funny videos that multifamily marketers are producing to showcase their communities and brands and to drive their leasing efforts.read more